Set yourself apart from your competition and make an impact on your sales with Ziff Davis Enterprise Branded Landing Zones – the most effective way to engage high level enterprise IT buyers and generate sales leads.
Our customized Landing Zones are co-branded within the framework of www.webbuyersguide.com or www.eweek.com and effectively organize up to 12 of your most productive lead generating assets such as white papers, case studies, webcasts and research reports in one comprehensive location that moves your prospects through the buying process and closer to your product and brand.
Landing Zone programs are combined with our premier Lead Generation Showcase Program to produce 1,000-3,000 leads.
PROGRAM COMPONENTS:
- Branded Landing Zone is developed by Ziff Davis Enterprise and launched within two weeks of signed IO
- Client’s company name is co-branded in the URL of every Landing Zone
- Traffic is driven to vendor content via guaranteed placement on the WebBuyersGuide.com home page and a combination of aggressive and targeted promotion via eNewsletters, site modules, and/or dedicated e-mail blasts across the Ziff Davis Enterprise network of Web sites
- Qualified leads are captured via the Web Buyer’s Guide registration form, which maximizes lead conversion by providing seamless access to multiple vendor content assets without the need to re-register
- Leads are nurtured onsite and via email to cross promote other content assets and move prospects through the buying
process faster
- Customizable ROI tool provides state-of-the-art lead tracking, scoring and reporting that can be delivered directly to the client's
CRM system